I’ve always looked forward to Apple’s yearly iPhone launches—they bring that mix of excitement and real upgrades that make tech feel fresh. The iPhone 17 series, released in September 2025, delivered a refined lineup with the standard iPhone 17, iPhone 17 Air (replacing the Plus), iPhone 17 Pro, and iPhone 17 Pro Max. As someone who follows Apple closely, I’ve tested the models and followed the buzz, and this guide covers the release timeline, key specs, features, pricing (including UK), and how the Pro compares to the iPhone 16 Pro. Whether you’re upgrading or just curious, here’s everything you need to know in a clear, straightforward way.
Introduction
The iPhone 17 series arrived with a refreshed lineup in 2025, including the new iPhone 17 Air model and notable upgrades across the board. It’s a solid evolution with better displays, cameras, battery life, and performance, powered by the A19 chip. For many users, it’s the best non-Pro iPhone Apple has ever made, closing the gap with Pro models. I’ve used the iPhone 17 and Pro Max side-by-side with the iPhone 16 series, and the improvements in everyday use are noticeable. This guide breaks down the details, pricing, and comparisons to help you decide if it’s worth the upgrade.
When Was the iPhone 17 Series Released?
Apple unveiled the iPhone 17 series on September 9, 2025, during the “Awe Dropping” event. Pre-orders started September 12, and devices shipped on September 19, 2025. The lineup includes the standard iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. No iPhone 17e launched with them; it’s expected in spring 2026. This annual fall release follows Apple’s tradition, with the 2026 lineup (iPhone 18) rumored for a split schedule.
iPhone 17 Pro Max Price
The iPhone 17 Pro Max starts at $1,199 for the 256GB model in the US, with higher tiers up to 1TB. This matches the iPhone 16 Pro Max pricing, offering excellent value for the upgrades in display, battery, and camera. Trade-in discounts can bring it down significantly
iPhone 17 Pro Max Price in the UK
In the UK, the iPhone 17 Pro Max starts at £1,199 for 256GB, aligning with US pricing after currency conversion and taxes. Higher storage options increase the cost, but trade-in deals remain strong. Financing options like 0% plans and the iPhone Upgrade Programme make it accessible.
iPhone 17 Series Specs and Features
The iPhone 17 series features a 6.3-inch Super Retina XDR display with ProMotion (120Hz) on all models, a major upgrade from the iPhone 16’s 60Hz base. The A19 chip powers the lineup, with Pro models using A19 Pro for better performance and efficiency. Battery life is the longest ever, with the Pro Max offering up to 30 hours of video playback. All models have a new 18MP Center Stage front camera and 48MP rear cameras (Pro models include 4x and 8x optical zoom). Ceramic Shield 2 improves durability, and new colors like Cosmic Orange (Pro) add flair. The iPhone Air is the thinnest ever, with a breakthrough design.
iPhone 17 Pro vs iPhone 16 Pro
The iPhone 17 Pro improves on the 16 Pro with a larger, smoother 120Hz display, better battery life (up to 3 hours more), and upgraded cameras (48MP ultrawide vs 12MP). The A19 Pro chip outperforms the A18 Pro, with enhanced efficiency. Design shifts to an aluminium unibody and vapor chamber cooling for sustained performance. The 16 Pro remains strong with its 5x zoom and A18 chip, but the 17 Pro feels more future-proof for most users, especially at similar pricing.
Conclusion
The iPhone 17 series, launched in September 2025, brings meaningful upgrades across the board—better displays, cameras, battery, and performance. The Pro Max offers top-tier specs at £1,199 in the UK, with strong trade-in deals. Compared to the iPhone 16 Pro, the 17 Pro closes the gap, making it a compelling upgrade for most. If you’re due for a refresh, the iPhone 17 lineup delivers real value in 2025—ready to make the leap?
